When selling your home online, one key aspect of the process is writing a description of your home. While it might seem like a small task, your listing description plays a large role in selling your mobile home successfully.
But, it’s important to know how to best maximize the space in your home description to motivate as many buyers as possible to learn more about your listing.
Compare Two Listings
Let’s start by taking a look at two home descriptions from actual MHVillage listings:
Description Example #1
Description Example #2
Which one do you think does a better job of “selling” the home?
Why Does One Work Better?
The first home description doesn’t provide many details about the home. If anything, it’s rather vague about several aspects of the home’s condition:
- What updates are needed to the interior of the home?
- How large is the shed?
- What appliances, if any, are included with the home?
- Is there a bathroom attached to the master bedroom?
- What amenities are available, if the home is in a community?
If your home listing leaves potential buyers with more questions than answers, then you can bet that selling your mobile home will be an uphill battle.
The second listing goes into great detail about what’s included with the home, inside and out. It points out many desirable features found in manufactured homes, such as the walk-in closets in the bedrooms, the large waterfront views, and the various upgrades made including the roof-over and the tile flooring.
Going into this level of detail gives a potential home buyer compelling reasons to learn more about a home, whether it’s by asking for a tour or reaching out to the seller with questions. These, in turn, open more avenues for a potential sale.
Taking the extra time to write a longer, more detailed home description can actually save time spent in the home selling process. This is because the more effective and detailed your description is, the more a potential buyer will want to buy your home.
How to Write an Effective Home Description
Now that we’ve talked about what makes a mobile home description effective, it’s time to go over how to write a mobile home description that sells your mobile home.
Here are a few tips you should keep in mind:
Give Buyers a “Tour” of Your Home
When you write your mobile home description, imagine that you’re taking the potential buyer on a verbal “tour” of the home. Start from the front door, then go into what buyers see when they first walk in, usually the living room.
This way, your potential buyers put themselves in the shoes of a homeowner and can see themselves walking through your home — and potentially owning it.
What Makes Your Home Stand Out?
Whether it’s what you like most about the home you’re selling, or a unique feature that makes your home one-of-a-kind, make sure to highlight what makes your home special in your listing description.
For example, does your home have an oversized front porch or rear patio? Does the home have a beautiful waterfront view? Are the closets especially large and spacious? Talk about what you enjoy about your home to get potential buyers excited.
Talk About Community Amenities
If you’re selling a home in a community, talk about what amenities are available to residents. Things to list here include whether the park has a clubhouse, swimming pool, or boat/RV storage. If your community’s lot rent includes utilities such as internet, water, or trash pickup, include that, too.
Mention Any Recent Repairs or Remodels
If you’ve had major renovations done to your home recently, make sure you mention that in your listing description! Big ones to call out include mobile home roof repairs, kitchen or living room remodels, flooring, and your furnace or air conditioner.
Include Your “Call to Action”
At the end of the day, think about what you want potential buyers to do after seeing your listing. Most likely, you want them to contact you and hopefully make the sale, right?
Make sure you end your description by letting buyers know they can reach out to you to set up a tour or ask any questions about your home. This way, buyers read your listing description and feel more compelled to act if they’re interested in your home.
Listing Questions
Can I Add to My Description, Or Change It, After It’s Been Posted?
Yes! When you list your home on MHVillage, you can edit your home description at any time.
Is there a limit to how much I can include in my home description?
Listing descriptions on MHVillage do not have a word limit. However, you want to avoid making your description so short that potential buyers are left with questions. You also don’t want to make it so long that readers click away from your listing before they’ve finished reading your home description.
Whether you’re a seasoned professional or a first-time seller, we make the process of selling a mobile home easy. Start attracting homebuyers today by selling your mobile home on MHVillage!
